The professional organisation and negotiation of events is becoming increasingly more significant in the marketing mix. It could be unusual company events, fascinating presentations, motivational incentives or lively conventions – the main objective is reaching out to all the senses of the target audience, in order to direct their undivided attention to the message of the event, and leave a lasting emotional impression.

This is precisely why "Experience Austria" has created the idea of "sales events". There have already been successful sales events organized and carried out over the past few years in Salzburg, Vienna, Gmunden, Innsbruck and Munich, in which leading quality operations within the M.I.C.E. segment have presented economic, scientific and political events in a relaxed atmosphere.  An experience party is a unique opportunity to offer your guests the chance to personally meet Austria’s event professionals, providing the benefit of using their ingenious know-how for presenting individual events. The main scheme behind the sales events by "Experience Austria" is establishing new contacts, sharing common experience and gathering new event ideas.

back to the InfoCorner